How we compared
We analyzed the performance of 2,400+ listings on 10 different portals over two years. Metrics: time to sale, enquiry quality, buyer region, price level, hidden costs.
The result: there is no single best portal — but very clear differences depending on what you're selling. An M-level showjumper meets different buyers than a 14-year-old leisure gelding.
ehorses — The market leader
| Reach | 5.2M visits/month (DACH + EU) |
| Pricing | Basic €25 · Premium €95 · Top €195 |
| Time to sale | Avg. 28 days |
| Strengths | Reach, international visibility, mobile app |
| Weaknesses | Many low-quality enquiries; listing setup is very time-consuming |
Who's it for? High-value horses from €8,000 and anyone selling internationally. For budget leisure horses, you'll be the 10th hit on page 4.
pferde.de — The German classic
| Reach | 1.8M visits/month (mostly DE) |
| Pricing | Basic €19 · Premium €49 · Top €89 |
| Time to sale | Avg. 42 days |
| Strengths | Solid German audience, fair pricing, easy to use |
| Weaknesses | Hardly visible internationally; listings drop down the list fast |
Who's it for? Leisure horses, school horses, ponies in the German-speaking region. Irrelevant for Dutch or Scandinavian buyers.
equidia — The EU specialist
| Reach | 2.1M visits/month (EU-wide, strong NL/BE/FR) |
| Pricing | Basic €35 · Premium €79 · Top €149 |
| Time to sale | Avg. 35 days |
| Strengths | High buyer quality, multilingual search, professional buyers |
| Weaknesses | Translations mandatory; listings reviewed (1–3 day delay) |
Who's it for? Sport horses, dressage and showjumpers from L-level upward. Buyers on equidia are technically very informed and ask precise questions.
The smaller portals: when do they pay off?
There are 50+ other portals: horse-scout, Pferdemarkt.de, dressurpferd.de, springpferd.de, ehorsesexport, equispot, horseworld.de and dozens of local ones. Most have under 100,000 visits/month and cost €15–35 per ad.
Our rule of thumb: from the third portal onward, every euro is well invested — scatter losses go down and you reach buyer niches that don't search the big portals.
💡 Specialist portals are worth it
Selling a Western horse? Then westernpferd.com matters more than ehorses. Selling an Andalusian? caballerias.com (ES) or a PRE-specialist portal is more effective. We know the niche portals and book them accordingly.
Facebook groups — underrated
The largest horse group on Facebook ("Pferde zu verkaufen Deutschland") has 187,000 members. A good post there often generates more enquiries than a €95 premium listing on ehorses — for free.
We publish every horse profile automatically in 20+ country-specific Facebook groups (DE, AT, CH, NL, BE, FR, ES). One of the biggest levers and by far the cheapest channel.
Our recommendation: the 4-platform strategy
From 24 months of data, the most efficient mix:
- ehorses — reach, international
- equidia or pferde.de — depending on buyer region
- 1–2 niche portals — matching breed/discipline
- Facebook groups — cheap, high engagement
If you do it yourself: plan 6–9 hours for the initial setup. Multiply that by four languages. We build the entire stack for a flat fee — with professional human translations.
Frequently asked questions
Which is the biggest horse sales portal in Germany?
ehorses by far. Pferde.de and equidia follow at a distance.
What does a listing on ehorses cost?
Standard €25–95, premium up to €195. Varies by duration (4 vs. 12 weeks).
Which portal sells horses fastest?
ehorses (avg. 28 days), equidia (avg. 35), pferde.de (avg. 42). Depends on price and category.
Is listing on multiple portals worth it?
Yes — multi-portal listings cut sales time by 40% on average.
10 portals, 1 flat fee.
We publish your horse in 4 languages — without juggling accounts, doing research, or stress.
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